Archive for the ‘Commercials’ tag
Men take it on the chin during Super Bowl
Once a year the nation gathers to celebrate an unabashed display of testosterone and masculinity. The manly virtues of competition, violence and even war are honored in this ceremonial display known as… The Super Bowl. So it’s incredibly funny that in this year’s Super Bowl, viewed by the largest audience in TV history, the most masculine figure to appear in the commercials is a 4 year old boy.
Advertising narratives are interesting. They can’t be too true to life, or they would be boring. But they can’t stray to far from truth or they won’t connect with the audience. At 3 million dollars for 30 seconds, you can bet that the brands involved spent copious amounts of time, money and research to calibrate and deliver the perfect narrative.
Did they succeed? Read the rest of this entry »